Secrets of The Business of Law®: Successful Practices for Increasing Your Profits!
Second Edition

By Edward Poll

(7"x9", 232 pages, soft cover, ISBN 978-0-9797610-5-8, Published by LawBiz® Publishing Co., 2012)

In this newly revised and expanded edition of Ed Poll's highly praised Secrets collection, you'll find a wealth of hands-on advice to help increase success—and satisfaction—across crucial areas of your practice.

The guidance inside includes how to:

  • Raise your revenue and lower your overhead
  • Get—and keep—the clients you want
  • Maximize your technology ROI
  • Make staff integral to your mission
  • Implement a disaster communications plan
  • Sell or buy a properly valued practice
  • Avoid malpractice claims
  • And much more!

Book: $49.00

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eBook: $39.00

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"I love how friendly, accessible and intuitively organized and readable it is. So much of what’s in here is relevant for ANY business!"

– Sharon Rich, CEO thinkbusinessgrowth.com


"This book is great. It's full of practical advice for lawyers who want to increase their bottom lines. The book is not overwhelming, the individual articles are short and to the point, and the writing style is friendly. I highly recommend it."

– Law Firm Owner


"Poll describes in spare, engaging language many ways small-firm lawyers and sole practitioners can shave expenses, and above all, expand profits. How-to books on business planning can be deadly boring because of abstruse, overblown prose describing an already dry topic. But Poll succeeds in cutting through the mumbo jumbo."

– Paul D. Boynton, in his review of the first edition of Secrets of The Business of Law®


"As firms struggle to stay alive, you might ask who has time to sit down and analyze a firm's goals and develop a strategy. Ed Poll makes that important task easier by asking the right questions and offering the right guidance that will lead you to the right answers for your firm."

– Lexis Hub

I. Planning for Success
Feeling Frozen with Inertia? It's Time to Prioritize
The Case for Business Planning
Preparing the Law Firm Business Plan
Success: The Top Eight Requirements
Looking Ahead: Are You Prepared for Your "Second Season"?

II. Client Relations
Manage Expectations Through Collaboration
Tips for Improving Your Client Relations
What Makes a Better Lawyer? 10 Ways to Get - And Hold On To - Clients
Are You Leaving Your Clients on the Sidelines?
How to Add Value to Your Practice: The Art of Rainmaking
Client Selection: Help for Avoiding Malpractice Claims and More
Communicate with Status Reports
What Clients Hate!

III. Financial Management
How to Make Alternative Billing Part of Your Strategy
Show Me the Money! No Collection ... No Compensation
Accounting for Attorneys: Understanding the Importance of Numbers
Maintaining Trust: Rules, Snares and Worries in Trust Account Management
Bankers and Lawyers: The Odd Couple
The Pros and Cons of Fixed Fees
How to Break Through the Time and Income Ceiling
Credit Card Billing: A Look at the Dark Side
The Open Book Theory
Reducing Overhead: Let Me Count the Ways
Altering the Dynamics of Billing, Profits and Compensation
31 Tips to Help Lawyers Keep Their Pockets Full

IV. Law Office Technology
Technology Investments and Two-Handed Decision Making: Determining
ROI
Blogging Policies and Best Practices for Lawyers and Law Firms
Why Scanning Is Essential in Document Retention Policies
The "End of Lawyers" - Or the Start of New Legal Dynamic?

V. Addressing Management Challenges
The Benefit of Outside "Eyes and Ears": Coaches Teach What Law Schools
Don't
Who Can't Afford an Executive Director?
Making Staff Integral to Your Mission: The All-Inclusive Firm
Using Compensation to Stimulate Collaborative Lawyering
Selling a Properly Valued Practice: A Win-Win for Both Seller and Buyer
Partnerships: A Perilous Path?
Disaster Communication: Develop a Plan and Know How to Execute It
Ignore the New Reality at Your Peril

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